In the world of public relations, we use this term when we use a very topical event to talk about the client in order to get a lot of notoriety.

The day after it became known that the contestants Amaia and Alfred from Operación Triunfo (Spanish song contest) were going to represent Spain at Eurovision 2019, we proposed to Skyscanner the possibility of creating a statement explaining how to travel better and cheaper to the Portuguese capital. Analysing the company’s data, we learned that the Eurovision hype caused an increase of 80% in searches for flights to Lisbon in May, a message that brought us media attention, including the economic journalists of the public television.

Thus, we managed to get a full report on TVE news about how to buy flights at the best price, when and at what price you could travel to see the contest. Of course, Skyscanner was mentioned with an intervention in which we gave, as spokespersons of the company, valuable information and we obtained a great notoriety in front of an audience of more than 2.5 million viewers.