{"id":4286,"date":"2021-12-01T14:48:35","date_gmt":"2021-12-01T14:48:35","guid":{"rendered":"https:\/\/loretrevino.com\/2021\/12\/01\/newsjacking-when-the-news-takes-you-to-the-public-spanish-tv-tve-news-programme\/"},"modified":"2022-03-17T12:41:10","modified_gmt":"2022-03-17T12:41:10","slug":"newsjacking-when-the-news-takes-you-to-the-public-spanish-tv-tve-news-programme","status":"publish","type":"post","link":"https:\/\/loretrevino.com\/en\/2021\/12\/01\/newsjacking-when-the-news-takes-you-to-the-public-spanish-tv-tve-news-programme\/","title":{"rendered":"Newsjacking: When the news takes you to the Public Spanish TV (TVE) news programme"},"content":{"rendered":"\t\t
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Newsjacking: When the news takes you to the Public Spanish TV (TVE) news programme<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Interview for the Spanish National Radio Station RNE (\u201cRadio Nacional de Espa\u00f1a\u201d,.RNE)<\/p>

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Interview for Intereconom\u00eda (Spanish radio station specialized in Economy)<\/p>https:\/\/boring-banzai.137-74-81-169.plesk.page\/wp-content\/uploads\/2022\/01\/2019-Skyscanner_radiointereconomiaconto-mp3cut.net_.mp3<\/a><\/audio>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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In the world of public relations, we use this term when we use a very topical event to talk about the client in order to get a lot of notoriety.<\/p>

The day after it became known that the contestants Amaia and Alfred from Operaci\u00f3n Triunfo (Spanish song contest) were going to represent Spain at Eurovision 2019, we proposed to Skyscanner the possibility of creating a statement explaining how to travel better and cheaper to the Portuguese capital. Analysing the company\u2019s data, we learned that the Eurovision hype caused an increase of 80% in searches for flights to Lisbon in May, a message that brought us media attention, including the economic journalists of the public television.<\/p>

Thus, we managed to get a full report on TVE news about how to buy flights at the best price, when and at what price you could travel to see the contest. Of course, Skyscanner was mentioned with an intervention in which we gave, as spokespersons of the company, valuable information and we obtained a great notoriety in front of an audience of more than 2.5 million viewers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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MEDIA COVERAGE<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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OTHER SUCCESS CASES<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

SUCCESS CASES Reproducir Reproducir Reproducir Reproducir Anterior Siguiente Interview for the Spanish National Radio Station RNE (\u201cRadio Nacional de Espa\u00f1a\u201d,.RNE) […]<\/p>\n","protected":false},"author":1,"featured_media":4172,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"","footnotes":""},"categories":[425],"tags":[],"class_list":["post-4286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-cases"],"yoast_head":"\nNewsjacking: When the news takes you to the Public Spanish TV (TVE) news programme - Lore Trevi\u00f1o Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/loretrevino.com\/en\/2021\/12\/01\/newsjacking-when-the-news-takes-you-to-the-public-spanish-tv-tve-news-programme\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Newsjacking: When the news takes you to the Public Spanish TV (TVE) news programme - 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